Mulberry took a trip to Brighton Beach to shoot their latest Spring/Summer 2012 Campaign.

Taking Mulberry girls Lindsay Wixson and Frida Gustavsson along for some ice cream, sticks of Brighton rock and fresh seaside air, the spread is a real fashion treat!

Beautifully-shot, imaginative and whimsical, the English seaside concept was inspired by creative director Emma Hill’s own  memories of childhood trips to the beach and it perfectly reflects Mulberry’s eccentric British heritage and quirky sense of humour.

Behind the stunning pictures are the Mulberry Dream Team – photographer Tim Walker (shooting his third season with Mulberry) and stylist Edward Enninful, with hair and make-up by Malcolm Edwards and Val Garland.

We wonder if the girls stopped for a bite of fish and chips?

What do you think of Mulberry’s Spring/Summer 2012 Campaign?

(Photos:Mulberry)

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